Featured Project

B-FRESH

Healthy beverage brand development, licensing, expansion planning and launch execution.

Project Overview

B-Fresh is a healthy beverage brand concept focused on premium smoothies, juices and fresh drinks. The project was developed to create a modern lifestyle brand combining product innovation, strong visual identity and scalable business operations.

Challenges & Solutions

Challenge

Creating a healthy beverage brand capable of attracting modern consumers while building a scalable operational model and strong market presence.

Solution

Houbara developed the business concept, managed licensing, created growth strategies, established operational systems and supported the successful launch of the brand.